In France, the makers of Nutella are doing a promotion where people can create an image of the jar with their own phrase, and the image can then be shared on social media.
There’s a list of banned phrases. You can’t say things like “Hitler” or a host of violent or dirty words. Apparently, “diabetes” is one of them.
Nutella, by the way, has more calories, more carbohydrates, less fiber and less protein than peanut butter.