In France, the makers of Nutella are doing a promotion where people can create an image of the jar with their own phrase, and the image can then be shared on social media.
There’s a list of banned phrases. You can’t say things like “Hitler” or a host of violent or dirty words. Apparently, “diabetes” is one of them.
Pink News has the story. As does Eater.com. And so does the Daily Mail.
Nutella, by the way, has more calories, more carbohydrates, less fiber and less protein than peanut butter.